Master of Arts in Digital Media and Global Communications

Program Overview

The Master of Arts in Digital Media and Global Communications program at the University of Niagara Falls Canada is a professionally oriented degree program tailored to prepare graduates for careers in the dynamic world of digital media. 

This 45-credit program, which can be completed in five instructional terms over 18 months, offers a solid foundation in intercultural storytelling across multiple platforms, including marketing, public relations, advertising, social media, gaming, eSports, entertainment and education. 

Designed with flexibility in mind, the curriculum focuses on ideation, creativity and design for digital media, preparing graduates for roles such as digital marketing strategists, social media specialists, public relations and advertising executives, intercultural communications specialists and various producer, designer, manager, technical artist and entrepreneur positions.

Quick Facts

  • Professionally oriented degree: Prepares graduates for diverse digital media and communications roles.
  • Comprehensive curriculum: Covers intercultural storytelling across multiple platforms and emphasizes ideation, creativity and design.
  • 18-month program: Consists of 45 credits spread over five instructional terms.
  • Strong focus on skills: Develops problem-solving, digital mindset, communication, demonstration, technique, application, aesthetic fluency and professionalism.
  • Capstone project: Students organize and present a portfolio of work, showcasing their skills, knowledge and abilities for a successful career in digital media and global communications.

Course Structure

Year 1:

Term 1

  1. Foundations of Digital Media (3 credits)
  2. Technology & Design (3 credits)
  3. Graphic Design Intercultural Communications (3 credits)

Term 2

  1. Research Methods in Digital Media & Communications (3 credits) [Prerequisite: Foundations of Digital Media]
  2. Design Thinking & Digital Media (3 credits) [Prerequisite: Foundations of Digital Media]
  3. Interactive Communications (3 credits) [Prerequisite: Foundations of Digital Media]

Term 3

  1. International Advertising (3 credits) [Prerequisite: Foundations of Digital Media]
  2. Data Analytics (3 credits) [Prerequisite: Foundations of Digital Media]
  3. Digital Storytelling & Brands (3 credits) [Prerequisite: Foundations of Digital Media]

Term 4

Term Break

Year 2:

Term 5

  1. Digital Visualization (3 credits) [Prerequisite: Technology & Design]
  2. Tools of Digital Media (3 credits) [Prerequisite: Foundations of Digital Media]
  3. Digital Media Entrepreneurship (3 credits) [Prerequisite: Foundations of Digital Media, Interactive Communications]

Term 6

  1. Capstone (9 credits) [Prerequisite: All required courses]

Total Credits: 45

Career Opportunities

Graduates of the Master of Arts in Digital Media and Global Communications program will be prepared for a variety of careers in digital media industries, including:

  1. Digital Marketing Strategist
  2. Social Media Producer
  3. Public Relations Manager
  4. Advertising Executive
  5. Intercultural Communications Specialist
  6. Designer
  7. Technical Artist
  8. Entrepreneur

These roles are in high demand in the global labour market and offer promising career prospects in various industries such as art, design, business and engineering.

Labour Market Overview

The digital media industry offers promising career prospects, with the World Economic Forum’s 2020 Future of Jobs Survey identifying digital marketing and strategy specialists among the top jobs in increasing demand.

The shift to e-commerce, online marketing and digital transformation has accelerated in the recent years, further boosting opportunities for graduates. In Canada, the digital media sector is experiencing rapid growth, with thousands of companies employing thousands of individuals and consistently seeking new talent from post-secondary institutions.

This institution (University of Niagara Falls Canada) has been granted a consent by the Minister of Colleges and Universities to offer this program for a five-year term starting October 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.