Honours Bachelor of Business Administration

Brief Overview

The Honours Bachelor of Business Administration program offers students a comprehensive understanding of business fundamentals, digital commerce, finance, accounting, human resources and marketing in the digital economy.

Graduates will be equipped with critical thinking and reasoning skills, collaboration and teamwork experience and a foundation in entrepreneurship and problem-solving. The program is available in two majors: Digital Economy and Digital Marketing.

Quick Facts

  • Comprehensive program covering business fundamentals, digital commerce, finance, accounting, human resources and marketing.
  • Develops critical thinking, reasoning, collaboration, teamwork and entrepreneurial skills.
  • Prepares students for the digital economy, focusing on analytics, customer acquisition, retention, and experience.
  • Students can choose to accelerate their studies by enrolling in courses during all four terms of the academic year, with the possibility to complete the program in three years or less.
  • Digital Economy major provides in-depth knowledge in e-commerce, fintech, supply chain management and emerging technologies.
  • Digital Marketing major focuses on digital marketing strategies, analytics, online branding and digital asset management.
  • Program learning outcomes cover many skills, including business planning, e-commerce, teamwork, and digital tools and analytics.
  • Graduates gain a digital mindset, understanding business ethics and mastering various communication modalities.
View or download the 2023 Honours Bachelor of Business Administration Factsheet Here

Course Structure

  • Honours BBA Program
  • Honours BBA – Digital Economy
  • Honours BBA – Digital Marketing

Year 1:

Term 1

  1. Digital Mindset (3 CR)
  2. Digital Business Fundamentals (3 CR)
  3. Microeconomics (3 CR)
  4. Business Communications (3 CR)

Term 2

  1. Business Accounting Fundamentals (3 CR)
  2. Digital Marketing (3 CR)
  3. Macroeconomics (3 CR)

Term 3

  1. Business Statistics (3 CR)
  2. Business Finance (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 2:

Term 1

  1. Business Information Systems (3 CR)
  2. Project Management (3 CR)
  3. Digital Economy (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. International Business (3 CR)
  2. Big Data (3 CR)
  3. Supply Chain & Operations Management (3 CR)

Term 3

  1. HR Management (3 CR)
  2. Business Ethics (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 3:

Term 1

  1. Managerial Decision Making (3 CR)
  2. Business Law (3 CR)
  3. Core Curriculum Course (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Innovation and Entrepreneurship (3 CR)
  2. Applied Research Methods (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 3

  1. Non-Core Curriculum Course (3 CR)
  2. Organizational Behaviour (3 CR)
  3. Core Curriculum Course (3 CR)

Term 4

Term Break

Year 4:

Term 1

  1. Strategic Management (3 CR)
  2. eCommerce and Cybersecurity (3 CR)
  3. Core Curriculum Course (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Risk Management (3 CR)
  2. Leadership and Management (3 CR)
  3. Core Curriculum Course (3 CR)

Term 3

  1. Capstone (3 CR)
  2. Non-Core Curriculum Course (3 CR)
  3. Core Curriculum Course (3 CR)

Year 1:

Term 1

  1. Digital Mindset (3 CR)
  2. Digital Business Fundamentals (3 CR)
  3. Microeconomics (3 CR)
  4. Business Communications (3 CR)

Term 2

  1. Business Accounting Fundamentals (3 CR)
  2. Digital Marketing (3 CR)
  3. Macroeconomics (3 CR)

Term 3

  1. Business Statistics (3 CR)
  2. Business Finance (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 2:

Term 1

  1. Business Information Systems (3 CR)
  2. Project Management (3 CR)
  3. Digital Economy (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. International Business (3 CR)
  2. Big Data (3 CR)
  3. Supply Chain & Operations Management (3 CR)

Term 3

  1. HR Management (3 CR)
  2. Business Ethics (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 3:

Term 1

  1. Organizational Behaviour (3 CR)
  2. Business Law (3 CR)
  3. The Internet of Things (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Innovation and Entrepreneurship (3 CR)
  2. Applied Research Methods (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 3

  1. Non-Core Curriculum Course (3 CR)
  2. eCommerce and Cybersecurity (3 CR)
  3. Core Curriculum Course (3 CR)

Term 4

Term Break

Year 4:

Term 1

  1. Strategic Management (3 CR)
  2. Cross Cultural Management (3 CR)
  3. Consumer Behaviour (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Risk Management (3 CR)
  2. Web Analytics and SEO (3 CR)
  3. Core Curriculum Course (3 CR)

Term 3

  1. Capstone (3 CR)
  2. Non-Core Curriculum Course (3 CR)
  3. Core Curriculum Course (3 CR)

Year 1:

Term 1

  1. Digital Mindset (3 CR)
  2. Digital Business Fundamentals (3 CR)
  3. Microeconomics (3 CR)
  4. Business Communications (3 CR)

Term 2

  1. Business Accounting Fundamentals (3 CR)
  2. Digital Marketing (3 CR)
  3. Macroeconomics (3 CR)

Term 3

  1. Business Statistics (3 CR)
  2. Business Finance (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 2:

Term 1

  1. Business Information Systems (3 CR)
  2. Project Management (3 CR)
  3. Digital Economy (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. International Business (3 CR)
  2. Big Data (3 CR)
  3. Supply Chain & Operations Management (3 CR)

Term 3

  1. HR Management (3 CR)
  2. Business Ethics (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 4

Term Break

Year 3:

Term 1

  1. Social Media and Audience Research (3 CR)
  2. Business Law (3 CR)
  3. Consumer Behaviour (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Digital Marketing Design (3 CR)
  2. Applied Research Methods (3 CR)
  3. Non-Core Curriculum Course (3 CR)

Term 3

  1. Non-Core Curriculum Course (3 CR)
  2. Web Analytics and SEO (3 CR)
  3. Core Curriculum Course (3 CR)

Term 4

Term Break

Year 4:

Term 1

  1. Strategic Management (3 CR)
  2. Applied Digital Marketing (3 CR)
  3. Organizational Behaviour (3 CR)
  4. Non-Core Curriculum Course (3 CR)

Term 2

  1. Risk Management (3 CR)
  2. Brand Management (3 CR)
  3. Core Curriculum Course (3 CR)

Term 3

  1. Capstone: Digital Marketing (3 CR)
  2. Non-Core Curriculum Course (3 CR)
  3. Core Curriculum Course (3 CR)

Term 4

Term Break

Non-Core Courses

  • Communications Theory
  • Contemporary Literature: Narrative and Drama
  • Introduction to University Writing and Comprehension
  • Moral Philosophy
  • Public Relations: Practice and Theory
  • Introduction to Criminology
  • Canadian Urban History
  • Design Thinking
  • Media and Government
  • Mass Media and Society
  • Introduction to Ecology
  • Physical Geology
  • Social Psychology
  • Introduction to Astronomy
  • General Biology
  • Introduction to Psychology
  • Scientific Inquiry
  • Introduction to Cultural Anthropology

Career Opportunities

Graduates from the BBA in Digital Economy and Digital Marketing program can find potential careers in fintech, digital transformation, digital marketing and social media. Potential career opportunities include:

  • Data Analysts and Scientists
  • Big Data Specialists
  • Digital Marketing and Strategy Specialists
  • Process Automation Specialists
  • Business Development Professionals
  • Digital Transformation Specialists
  • Information Security Analysts
  • Internet of Things (IoT) Specialists

Labour Market Overview

The 2020 Future of Jobs Survey by the World Economic Forum predicts the growing demand for specialists in big data analysis, digital marketing, business development, digital transformation, and other emerging technologies.

Employment and Social Development Canada (ESDC) tracks 33 occupational classifications, reporting 2.6 million Canadians working in these positions in 2018. Before COVID-19, ESDC projected 1.1 million employment openings by 2028, mainly due to retirements (58%), with IT, HR, finance and marketing roles having the most opportunities.

This highest growth was predicted in senior management, information security, finance and consulting roles. The pandemic has accelerated the shift to e-commerce, digital business strategists and digital transformation, leading to more opportunities for graduates of this program.

This institution (University of Niagara Falls Canada) has been granted a consent by the Minister of Colleges and Universities to offer this program for a seven-year term starting October 14, 2022. Prospective students are responsible for satisfying themselves that the program and the degree will be appropriate to their needs (e.g., acceptable to potential employers, professional licensing bodies or other educational institutions.